Breaking into Marketing and UX Design - Farha's Journey

Get Started: Designing a Company Banner The banner behind your profile image is usually the first things new visitors will notice, so you have to make sure it represents your brand's image and feel as accurately as possible. Here are a few things I focused on when designing my banner: Size According to LinkedIn, the standard size of a banner image is 1,128 x 191 px. This makes sure your image will show up with proper dimensions and good quality. (And while we're at it, the standard logo image size is 300 x 300px) Color Palette You generally want to stick with the colors found in your company website or logo, which will be pictured in front of the banner. This will add balance to your LinkedIn page, so keep that in mind unless you have specific reasons to stray from these colors (ex: I used some product images on the BioMedware logo which didn't match the palette; however, the rest of the banner - including our motto text - does match the palette) Content You usually want co

Why You Need an Active Company LinkedIn This week, I've been working on creating a plan to optimize BioMedware's LinkedIn account usage so we can most effectively reach other in the field. As I've learned, LinkedIn isn't just an important networking tool for students and employees, but also for companies such as BioMedware to connect with others. Having a dedicated LinkedIn account for your company has many benefits: Brand Representation Having an active LinkedIn profile will showcase your company's accomplishments to potential customers, employees, and investors. It's a great way to let them know your plans and values, as well as the newest updates about your company and products. Lead Generation By posting blogs and interacting with others' posts, you create more natural leads to your company and profile. Think of this as a form of advertising - your content will reach new people for little to no cost, depending on your plan. Networking It's great if y

So you want to create a custom logo animation: you've looked through your different options in my previous post , and decided to use an animation software instead of outsourcing to other services or sites. How do you get started? What software should you use? Things to Consider: Paid or Open-Source? When I started my animation project for BioMedware, I was a beginner and had little experience with animation software. Since I couldn't guarantee satisfaction with my end product, I didn't feel comfortable charging the company for a subscription such as Adobe After Effects. I decided to go with an open-source software to get a feel for animation. On the other hand, if you've had some experience with animation in the past, you may appreciate the security and quality guarantee of a subscription-based software such as Adobe After Effects, with monthly or yearly plans. Typically, monthly prices can range from $10 - $400 for good quality animation, depending on the software used