LinkedIn and Brand Awareness

Why You Need an Active Company LinkedIn

This week, I've been working on creating a plan to optimize BioMedware's LinkedIn account usage so we can most effectively reach other in the field. As I've learned, LinkedIn isn't just an important networking tool for students and employees, but also for companies such as BioMedware to connect with others. Having a dedicated LinkedIn account for your company has many benefits:

Brand Representation

Having an active LinkedIn profile will showcase your company's accomplishments to potential customers, employees, and investors. It's a great way to let them know your plans and values, as well as the newest updates about your company and products.

Lead Generation

By posting blogs and interacting with others' posts, you create more natural leads to your company and profile. Think of this as a form of advertising - your content will reach new people for little to no cost, depending on your plan.

Networking

It's great if you already have a website and other social media for your company, but LinkedIn offers much more than that: it offers the chance to connect directly with colleagues and clients in a business setting while reaching a wider client base. This means access to future employees and investors that are already searching for services that you offer and are willing to reach out.

I hope this has been informative to you - join me next week to learn how to get started with LinkedIn!

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